Hi, I'm a Lead Product designer at Yubi. Currently, I am working on innovating ways to collect debt from borrowers. My day-to-day routine includes challenging conventional norms and creating better debt management experiences for Financial Institutions & Borrowers.
Promoted from Product Designer on Sep 2022 | LeapFinance, Banglore | Oct 2021 - Feb 2023
Collaborated with Product Managers, Marketing, Sales, and CX to prioritize the right problems which can have the biggest impact for users.
Owned process from design to development and delivery of disbursement system for loan holders under 2 weeks reducing TAT by 33%
Redesigned the onboarding experience for customers, resulting in a 22% decrease in dropoff rates during loan application journey.
Designed new product offering providing users with a referral experience generating 150 leads within 1st week of launch
Conducted and oversaw various formative and generative user research to gain insights into our product offerings, including users' digital habits, interests, needs, and behaviors.
Managed a team of designers, continuously striving to foster a culture of learning and reviewing best practices.
Product Designer
Volopay, Banglore | Jul 2021 - Oct 2021
Led the efforts to evangelise design across the organization and to create a culture of design thinking
Conducted a workshop on design and tools which led to huge dynamic shift in company and colleagues from multiple teams approaching to know more in how design can help their team succeed
Hired and managed 3 designers to scale up efforts to reduce the number of bugs in platform and understand users better.
Ui/Ux designer | Webflow Developer
17D North, Hyderabad | Feb 2020 - Apr 2021
17D north being a design agency, I worked closely with multiple clients and designed, developed, launched more than 10 websites successfully. I recommended that we try using webflow in-house to create website rather than shipping designs to another development agency.
Led the implementation of No-code tools like webflow, wordpress, notion to drive better deliverables along with our standard processes
Opened a new revenue stream using No-code that doubled our revenue
Reduced the dependency on external development agencies
Reduced the time to deliver a working project by 3 times
Ui/Ux designer
Openwifi Labs, Hyderabad | Aug 2018 - Feb 2020
Spent my time being the voice of the customer and understanding how developers translated design into code to prepare better handoffs
Conducted field studies which led us to pivot our product into enterprise sector and drive up revenue
Ui/Ux designer
Freelance \ Jan 2018 - Aug 2018
Worked with clients from varying industries to deliver the right solutions for their business.
